Ephemera's Launch

Few things in life are less efficient than a group of people trying to write a sentence. The advantage of this method is that you end up with something for which you will not be personally blamed.  - Scott Adams

Ephemera was the result of 4 weeks of intense collaboration between the group of digital artists that make up the Animation and Interactive Media Postgraduate Studio.

It’s not an easy task to develop an independent and original visual language while working within the theoretical space of the computer, albeit maintain a cohesive vision while collaborating with a large and diverse group of skilled artists. A nice serendipity developed through the project, where team members operated in a way that mimicked the actual function of the human brain; a state where a section of brain is impaired in some way and another section will take over and perform that function inherently. Ephemera is in many ways, a solution to the question of how to approach spatiality and conceptualise space in a way that is sincere and speaks to the original intent.